PENSOLE FOOTWEAR ACADEMY
PORTLAND KICKS KAMP
Completed a 10 day design camp at Pensole Footwear academy.
DESIGN BRIEF: Creating a shoe for The Grove Hotel’s consumers, that embodied both Pensole and The Grove's design ethos.
INSPIRATION
SPEAK EASY CLUB
GREEN HOUSE KITCHEN
OUTDOORS
CITY LIFE
ALTERNATE ROUTE
INTO FOOTWEAR INDUSTRY
THE HOTEL'S VENUES
TWO DIFFERENT NEEDS/LIFES/STYLE
LEADERS FOR
INDUSTRY/CITY
CONSUMER PROFILE
AGE: 25-35
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SALARY: $47,000
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REASON FOR VISIT: Work and fun during nights & down time
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PERSONALITY: Open Minded, Friendly, Loyal
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RELATIONSHIP STATUS: Single
HOBBIES:
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Enjoys riding there bike around town
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Apart of a dodgeball league
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WALKING THE DOG (a German Shepard named Warhol)
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Loves being in nature and exploring the outdoors
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CLOSET:
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Business attire (slacks, ties, occasional suits)
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Plain fitted T-shirt
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Jeans and Corduroy pants
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Flannels (casual hang with friends)
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Knits and collared shirts
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SHOES IN ROTATION:
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CLARK WALLABIES TAN SUEDE $100 (casual up beat classy)
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NIKE FLYKNIT MULTI COLOR $160 (workout shoe)
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CHELSEA BOOT KNOCK OFFS $80 (affordable dress shoe)
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OXFORD STYLED DRESS SHOES $100 (dress shoes for work)
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OVERALL:
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Very active lifestyle
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Works hard plays hard
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Very social
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Up beat and curious
THE GIVEN SOLE
Due to a short amount of class time a list of outsoles were available to select from.
This sole was chosen for its superior traction and overall challenge to design for the schooling/contest.
IDEATION
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After refining my sketches from 50, 25, 12, 8, to the finally 3 I start to finalize my shoe.
I've also created an insole idea for guests and a exclusive insole for those with a view of the iconic China Town gate thats directly next door to the hotel
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FINAL RENDER
