PENSOLE FOOTWEAR ACADEMY
PORTLAND KICKS KAMP
Completed a 10 day design camp at Pensole Footwear academy.
DESIGN BRIEF: Creating a shoe for The Grove Hotel’s consumers, that embodied both Pensole and The Grove's design ethos.
INSPIRATION
THE HOTEL'S VENUES
TWO DIFFERENT NEEDS/LIFES/STYLE
LEADERS FOR
INDUSTRY/CITY
SPEAK EASY CLUB
GREEN HOUSE KITCHEN
OUTDOORS
CITY LIFE
ALTERNATE ROUTE
INTO FOOTWEAR INDUSTRY
CONSUMER PROFILE
AGE: 25-35
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SALARY: $47,000
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REASON FOR VISIT: Work and fun during nights & down time
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PERSONALITY: Open Minded, Friendly, Loyal
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RELATIONSHIP STATUS: Single
HOBBIES:
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Enjoys riding there bike around town
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Apart of a dodgeball league
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WALKING THE DOG (a German Shepard named Warhol)
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Loves being in nature and exploring the outdoors
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CLOSET:
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Business attire (slacks, ties, occasional suits)
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Plain fitted T-shirt
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Jeans and Corduroy pants
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Flannels (casual hang with friends)
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Knits and collared shirts
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SHOES IN ROTATION:
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CLARK WALLABIES TAN SUEDE $100 (casual up beat classy)
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NIKE FLYKNIT MULTI COLOR $160 (workout shoe)
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CHELSEA BOOT KNOCK OFFS $80 (affordable dress shoe)
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OXFORD STYLED DRESS SHOES $100 (dress shoes for work)
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OVERALL:
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Very active lifestyle
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Works hard plays hard
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Very social
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Up beat and curious
THE GIVEN SOLE
Due to a short amount of class time a list of outsoles were available to select from.
This sole was chosen for its superior traction and overall challenge to design for the schooling/contest.
IDEATION
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After refining my sketches from 50, 25, 12, 8, to the finally 3 I start to finalize my shoe.
I've also created an insole idea for guests and a exclusive insole for those with a view of the iconic China Town gate thats directly next door to the hotel
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FINAL RENDER
