NEW BALANCE X PENSOLE
MASTER CLASS
Selected for a 1.5-month-long New Balance Design Intensive, where I designed and prototyped a product for a professional athlete. While there i collaborated with a team in a contest-style work environment at New Balance headquarters (Lawrence, MA) to develop a product line targeted
for inline production. I presented the finished design to New Balance executives, demonstrating creativity and strategic thinking.
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THE TASK
As the Apparel and Accessories Designer, we were tasked to create a personal product that not only embodied our athletes style and personality but also was functional that could be a product that could go to market
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THE BREAKDOWN
I know i have a product that needs to go to be practical enough and be functional for Fransisco and needs to go to market​ and do the same for the masses.
WHO is francisco
Style, intertersts
day to day
why a bag
how that translates into the masses
design and reasons
final breakdown of design
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